Tips on Being a Digital Marketer

Here is a bit about of advice from Shannon Paul, the social media manager at Blue Cross Blue Shield of Michigan.  She also is a blogger at Very Official Blog, hope you enjoy!

Shannon’s Little Known Social Media Secret: One of my secrets is to be a fierce editor. I’ve edited a lot of blog posts and with new writers especially, I almost always invariably move the third paragraph to the top. I still do this with myself much of the time. That way I give myself permission to get out all of the thoughts that eventually lead to a good opening paragraph. We know people read much differently online and we have little time to grab their attention. Moving the third paragraph to the top of the post almost always makes for a better lead to get readers working their way down the page.

Shannon’s Favorite Little Known Social Media Tool: One is a WordPress plugin called Editflow. It lets you change permissions around who can actually edit or publish posts and adds an alternative to publishing to writers can submit posts to editors for review. It also allows you to add threaded editorial comments on the admin panel without having to send a separate email. That way you can share critique, or suggest links to add without the extra steps. Another one I really like is Tweetreach. It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

For more go to: http://www.techipedia.com/2011/digital-marketing-tips-tools/

Advertisements
This entry was posted in Digital Marketing Degree Programs and tagged . Bookmark the permalink.

One Response to Tips on Being a Digital Marketer

  1. Pingback: Shannon’s Thoughts « Digital Marketing Degree Programs

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s