Here is a bit about of advice from Shannon Paul, the social media manager at Blue Cross Blue Shield of Michigan. She also is a blogger at Very Official Blog, hope you enjoy!
Shannon’s Little Known Social Media Secret: One of my secrets is to be a fierce editor. I’ve edited a lot of blog posts and with new writers especially, I almost always invariably move the third paragraph to the top. I still do this with myself much of the time. That way I give myself permission to get out all of the thoughts that eventually lead to a good opening paragraph. We know people read much differently online and we have little time to grab their attention. Moving the third paragraph to the top of the post almost always makes for a better lead to get readers working their way down the page.
Shannon’s Favorite Little Known Social Media Tool: One is a WordPress plugin called Editflow. It lets you change permissions around who can actually edit or publish posts and adds an alternative to publishing to writers can submit posts to editors for review. It also allows you to add threaded editorial comments on the admin panel without having to send a separate email. That way you can share critique, or suggest links to add without the extra steps. Another one I really like is Tweetreach. It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!
For more go to: http://www.techipedia.com/2011/digital-marketing-tips-tools/